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| WIND IN HER HAIR: Ronny Hochstetler drives her 2003 Ford Thunderbird convertible around Garden of the Gods rock formation in Colorado recently. |
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Photos by DAVID BITTON/Freedom News Service |
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A top-down mentality
Convertible drivers enjoy freedom on four wheels
By CAROL McGRAW, Freedom News Service
They say falling for a convertible is like falling in love with someone your mom didn’t like: the rebel who wore a ducktail and leather jacket and rode a Harley; the bad girl in junior high who smoked in the school restroom and wore too much makeup.
Perhaps that explains the enduring appeal of the convertible — even in climates where the weather doesn’t always cooperate with the desire to go topless. It’s the devil-may-care symbol of everything that is not a sedate white minivan: sex appeal, in-your-face glamour, a touch of danger.
“Driving a convertible does something to your mental state for the better,” says Ronny Hochstetler, 64, of Colorado Springs, Colo., who has a 2003 Thunderbird with portholes like the classic 1956 version she adored as a teenager.
“I can’t quite explain it. It’s like riding a motorcycle. It’s freedom out there in the air.”
Though only about 1 to 2 percent of auto sales in the U.S. are convertibles, according to the marketing research company J.D. Power & Associates, their buyers are a dedicated bunch.
And there’s a good chance they’re members of the baby boom generation or older. Car clubs report that older Americans — with kids out of the house, tuitions paid and weekends free — are buying cool cars and fixing up old ones that remind them of their past.
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Convertible sales are an estimated 2 percent of the 13 million vehicles sold each year in the United States, according to California-based J.D. Power & Associates, a marketing-research firm. The cars sell best in the Northeast and West and worst in the Midwest. Here are the hottest convertibles, according to the firm, based on how quickly they turned over at dealerships in early 2007 |
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Many will go to any lengths, it seems, to own one. Hochstetler’s husband, Bob, sure did. Several years ago, she saw an ad for a restored one, but it cost $60,000.
“I told Bob I didn’t want a car I would have to be a nursemaid to, and have to drive 20 miles an hour,” she says.
Being a romantic at heart, Bob decided three years ago that a Thunderbird would be the perfect 44th-anniversary gift for Ronny. He had his friends keep a lookout for a convertible in red or black — her favorite colors.
Finally he heard about a 2003 model with only 900 miles on it at a used-car lot in Salida, Colo. A rancher had turned it in because it didn’t fit his lifestyle. Bob — who never makes a decision quickly, according to his wife — had only 30 minutes to say yes because someone else was interested.
He hid the car at a nephew’s house until the big day. Then he arranged to rent one of the earliest convertibles — a horse and buggy — to pick them up for the anniversary dinner, where the real convertible gift was parked. Bob casually pointed out the car to her. While she was enviously admiring it, he produced the keys.
“I cried, he cried,” Ronny recalls.
She admits that she keeps the top on in the winter. But come spring and summer, she tools around town with the top down. She doesn’t mind the occasional drenching.
“You get where you can put the top on pretty fast.”
BORN FREE:
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One boomer, 59-year-old John Shady, found his 1953 Chevy Bel Air soft-top sitting forlornly amid rusted old tractors and other farm equipment in a field 140 miles southeast of Pueblo, Colo. One of his friends, who was dove hunting, was the first to spy it and took Shady to the spot on a dirt road. The car was rusted, and the farmer told them it had been sitting there for 25 years, since its engine blew.
“I bought it real cheap,” Shady says.
It took him six years to restore it; now it’s worth about $23,000, he estimates.
Shady, who belongs to The Lonely Knights, a custom and nostalgic rods club, says the old convertibles are becoming wildly popular. His car, painted turquoise and white with lots of chrome, has won restoration awards and gets a lot of attention on the road.
He says he can’t adequately put in words why he loves convertibles.
“I guess you could say I like to get sunburned and rained on.”
Shady’s partner, Lois Foushee, sometimes drives the Chevy and has had only one bad-weather encounter. In January 2006, she had to run an errand. The top was down and she was leery about taking the car. “John told me, ‘Go ahead; the weather is OK.’ Well, I got soaked.”
John felt so guilty, he toweled the car off for her, she adds.
But weather has not kept her from driving it year-round, albeit with the top up when needed.
“It’s fun and everyone gives you a thumbs up,” she says.

