DESTIN — The newest shopping boutique at Destin Commons has something for everyone.
Apricot Lane Boutique opened up mid-November and owner Debbie Johnson says business has been booming since the start with their offerings of fashionable women‘s clothing and accessories.
"Every woman has that fun, fearless and fashion-able side to them and we cater to that," Johnson said. "Whether its a summer day outfit, a spring night outfit, or a winter work outfit we have it.
"When someone walks into the store I want there to be something for each of them."
There are 90 current and planned Apricot Lane stores in 28 States and plans to open 30 to 40 stores per year.
Johnson said after researching the retail market, she knew Apricot Lane was the right way to go.
"I absolutely love it," said the former Alabama Guard woman. "The military really molded me into being a person who gives back to the community and that‘s what I want to do with this store."
The franchise allows owners to make each store unique to the area and the owners.
"We have a lot of beach-type outfits and we have a lot of mission-minded jewelry that‘s unique to our store," Johnson said. "Apricot Lane is really good about letting you be an individual."
Some of her distinct store features include a "man corner" for husbands and boyfriends to wait in with comfortable seating, manly magazines and a television with whatever game is playing.
Johnson said she‘s also included a small amount of pageant apparel and jewelry as a throwback to her daughter‘s time in the pageant circuit.
The branded fashion includes names such as Miss Me, Rock Revival and AG Jeans. The store also sells jewelry, handbags, accessories and gifts. The boutiques offerings, according to Johnson, are for women in their late teems to retirees coming to the Emerald Coast for a retreat from the cool weather.
"The best thing about the clothes is that every-thing we have feels good, wears good and looks good," Johnson said. "This place is for every type and every taste."